
WHY
Our Belief
We believe that leadership isn’t reserved for the few with fancy titles.
It lives in every team member, every conversation, every courageous moment of ownership.
We exist to help people remember that they already have what it takes to lead—and to create cultures where everyone leads, together.
At the heart of everything we do are our 3 C’s—Curiosity, Courage, and Connection—a nod to our family name, McCormack, and the Big C: our late father, whose values guide us still.

HOW
Our Approach
We bring leadership back to the people. Through:
No-nonsense (but fun) Leadership development that empowers people at every level
Workshops, coaching and culture work that’s rooted in real-world experience—not theory
Community first learning through our Leadership Connect group and The People Effect radio show
A fierce beliefe that leadership is a mindset, not a job title
We lead with empathy, honesty, and a dash of mischief—because growth should feel good.

WHAT
What We Do
💼 Leadership Programmes that build real-world skills like empathy, confidence, and ownership
💬 Workshops & Keynotes on shared leadership, communication, and culture
🌱 Mentorship & Coaching to turn potential into impact
🎙️ Community Building & Storytelling, from meetups to radio shows
🔧 Consultancy & Culture Design for teams ready to ditch the hierarchy and lead differently
MEET THE TEAM

VICTORIA MCCORMACK
Victoria brings over a decade of experience leading remote teams in the customer service industry. You will not just get solutions, but transformative outcomes. From streamlining processes to fostering a culture of collaboration, Victoria ensures your team operates at its peak potential. The result? Elevated customer satisfaction, enhanced employee engagement, and sustainable growth.

NATALIE MCCORMACK
Leverage Natalie's Decade of Learning and Development Experience. With a track record creating powerful moments that have a strategic focus on collaboration and teamwork, she's your go-to for fostering positive cultures and driving tangible results. Natalie delivers unmatched expertise for impactful outcomes.
Connect on LinkedIn!